In association with

  • Bristol, North Somerset and South Gloucestershire Clinical Commissioning Group Research and Evidence Team
  • West of England Academic Health Science Network



Qualitative approach

Qualitative research or methodology does not try to quantify anything or use statistical methods – it’s not about counting, but about words and their meaning.

It provides information about the “human” side of an issue –  behaviors, beliefs, opinions, emotions, and relationships of individuals. The most common method used to generate data in qualitative research is an interview which may be structured, semi-structured or unstructured. Focus groups and case studies are otehr examples.

Quantitative approach

A quantitative approach is more logical and data-led and provides a measure of what people think from a statistical and numerical point of view. It is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics.